"FARM TO TABLE - CHEF MICHAEL ELEGBEDE"

1 of 2 micro docs in the campaign "Touching Lives" for Dangote Industries, one of Africa’s largest corporations. It was a cross platform campaign with digital films, TVCs, an evolving bespoke website and social media content on Instagram and Facebook. The first year's concept focused on Dangote’s food division through the connection between a rural rice farmer and an urban chef in Nigeria.
I was the creative lead on the campaign, writing the concept and overseeing all content across Digital, Social and TV.

Dir: Harry Syed
Prod: Colin Hancock/Harry Syed
DoP: Dan Russell
Editor: Robert Regan
Colourist: Neven Carey
Agency: CNN Create